SMRT! what better way for a modelling agency to develop their brand online than to post candid (more or less) videos of their models??? of course anyone can put vids on utube, but they've actually managed to set up a profitable advertising system that hasn't (yet) tampered with the integrity of the pseudo b-roll.
according to Inc.com, this venture is already in the black. and at $200 production per vid, i'm not surprised.
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