Showing posts with label youtube. Show all posts
Showing posts with label youtube. Show all posts
Monday, March 24, 2008
save the earth - post a vid
today's kids are groomed at a young age to lead the future's brand advocacy which is controversial since their underdeveloped cynicism isn't adequate defense against advertisers. instead of preying on their innocence as some brands have done, whole foods is encouraging kids to get involved in a good cause (i.e. the environment).
timed lovingly with earth week, the whole earth generation campaign is asking kids to share a 2 min. utube vid showing what they're doing for our environment and they're encouraged to be creative about the format. the most popular vid will be featured in a campaign leading up to Earth Day (April 22) and the winning young activist will get to host a whole green generation podcast.
this is so good for the brand and the success of it doesn't necessarily lie in the numbers, but the deep emotional impact it's going to have on the whole foods families that participate.
Friday, February 22, 2008
ford takes model-obsession online.
SMRT! what better way for a modelling agency to develop their brand online than to post candid (more or less) videos of their models??? of course anyone can put vids on utube, but they've actually managed to set up a profitable advertising system that hasn't (yet) tampered with the integrity of the pseudo b-roll.
according to Inc.com, this venture is already in the black. and at $200 production per vid, i'm not surprised.
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