with the mobile boom looming, but obviously not in full boom as eMarketer points out in a recent report regarding the current spend trend in this channel. but i wanted to make a few predictions here so i'll have something to look back to and double-check my instincts in the future. ready? here i go!
1. boom thrives in the masses
at this very moment, the best form of mobile advertising is driven by events where consumers can enter contests or txt a msg to a jumbotron. at this time, txt is much more comfortable for the common people who may not have an iphone, sidekick or any other phone that supports wifi web browsing. until this type of technology becomes available at a reasonable price for your kid sister and your mom to pick up, mobile advertising will continue to be limited in scope.
2. let the leaders lead and the rest will follow
it will take 5 more years before this type of technology will be fully adapted by the average person. just look at the ipod! i think there was at least a 3 year drag between early adopters and mainstream. this is a strategy in itself because the early adopters want to adopt early, and the mainstream want to wait until the early adopters have deemed a product worthy before adopting. i myself can't afford to be an early adopter, but i feel ok with that because i don't really want to overpay for the guinea pig that will be nicely revamped and improved in only a few years.
3. connecting consumers in real time
where online advertising is driven by niche/social/contextual, mobile advertising will be driven by personal/instant/location.
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